PR Manager (Fashion & Watch)

Central Retail (Bangkok Metropolitan Area)

Bangkok, Thailand

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

About this position

The PR Manager (Fashion & Watch) is responsible for developing and executing comprehensive PR strategies, managing media relations, crisis communication, content development, event management, team leadership, and performance monitoring to support the company's long-term business objectives.

Responsibilities

• Develop and execute comprehensive PR strategies that support the company’s long-term business objectives.
• Provide strategic counsel to senior leadership on public relations issues and media relations.
• Ensure alignment of PR activities with overall marketing and business strategies.
• Cultivate and maintain strong relationships with key media contacts, industry influencers, and stakeholders.
• Oversee the creation and distribution of press releases, media kits, and other PR materials.
• Lead efforts to secure media coverage in top-tier outlets, trade publications, and digital platforms.
• Develop and implement crisis communication plans to safeguard the company’s reputation during potential crises.
• Serve as the primary spokesperson during critical situations, ensuring clear, consistent, and accurate communication.
• Monitor and manage public perception and proactively address potential issues before they escalate.
• Oversee the development of high-quality content for press releases, speeches, bylined articles, and social media.
• Ensure messaging is consistent across all channels and aligns with the company’s brand and values.
• Collaborate with internal teams to create compelling stories that resonate with target audiences.
• Lead the planning and execution of high-profile events, including product launches, trade shows, and press conferences.
• Manage PR campaigns from concept to completion, ensuring all activities are delivered on time and within budget.
• Coordinate with marketing, sales, and other departments to maximize the impact of PR campaigns.
• Manage and mentor a team of PR professionals, providing guidance, feedback, and support to help them achieve their goals.
• Foster a collaborative and innovative work environment that encourages creativity and continuous improvement.
• Oversee the development and execution of training programs to enhance the skills of the PR team.
• Track, analyze, and report on the effectiveness of PR campaigns, providing insights and recommendations for improvement.
• Use data-driven insights to refine strategies and ensure continuous improvement in PR efforts.
• Prepare regular reports for senior management on PR activities, media coverage, and industry trends.

Requirements

• Bachelor’s degree in public relations, Communications, Marketing, or a related field; a Master’s degree is preferred.
• 8+ years of experience in public relations, with at least 3 years in a senior management role, preferably within the trading or financial services industry.
• Proven track record of developing and executing successful PR strategies that align with business objectives.
• Strong leadership skills with the ability to manage and inspire a team of PR professionals.
• Excellent writing, editing, and verbal communication skills.
• Experience managing high-profile media relations and crisis communications.