Online Marketing Performance Associate

Central Retail (Bangkok Metropolitan Area)

Bangkok, Thailand

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

About this position

The Online Marketing Performance Associate will assist in implementing digital performance marketing strategies and monitoring campaign performance across various platforms.

Responsibilities

• Assist in the implementation of digital performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, LINE, and others.
• Monitor and report on key campaign performance metrics, such as CTRs, conversions, and ROI, providing actionable recommendations to the manager.
• Collaborate with internal teams, including content creators and designers, to ensure campaigns are aligned with brand messaging and objectives.
• Set up, manage, and optimize ad campaigns across various digital platforms under the guidance of the Online Marketing Performance Manager.
• Conduct basic competitor analysis to identify trends and opportunities for improvement.
• Perform audience segmentation and targeting using analytics tools and marketing automation platforms.
• Provide administrative support for campaign management, including tracking budgets, updating reports, and ensuring timely execution of tasks.
• Stay updated on industry trends and emerging technologies, sharing insights with the team.
• Coordinate with the analytics team to collect data for performance reports and insights.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in digital marketing or a related role.
• Competent in using digital advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Basic knowledge of web analytics tools (e.g., Google Analytics).
• Strong attention to detail with excellent organizational and multitasking abilities.
• Good analytical skills and the ability to interpret data to make informed decisions.
• Effective written and verbal communication skills in both Thai and English.
• A team player with a proactive attitude and a willingness to learn.
• Familiarity with emerging digital marketing trends and best practices.