Campaign Manager (Paid Search)

Central Retail (Bangkok Metropolitan Area)

Bangkok, Thailand

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

About this position

The Campaign Manager (Paid Search) is responsible for developing, implementing, and managing Google paid search campaigns for various Central Group business units in Thailand and Vietnam, ensuring optimal performance and alignment with broader business objectives.

Responsibilities

• Develop, implement, and manage Google paid search campaigns for various Central Group business units in Thailand and Vietnam.
• Conduct thorough keyword research, audience targeting, and bid management to ensure optimal performance.
• Analyze campaign data to generate actionable insights and improve ROI.
• Collaborate with internal stakeholders, including marketing, product, and sales teams, to align campaign strategies with broader business objectives.
• Produce clear, professional reports on campaign performance and present recommendations for future growth.
• Stay up-to-date with industry trends and Google Ads innovations to keep campaigns ahead of the curve.
• Optimize & delivery performances across Tops TH, GO VN & Powerbuy TH.
• Manage Marketing Solution, work with Brands across BUs to ensure their paid campaigns driving paid traffic to CDS, Tops and other BUs efficiently.

Requirements

• Minimum of 2 years of hands-on experience managing Google Ads campaigns, with proven success in achieving campaign goals.
• Strong analytical skills with the ability to interpret data and deliver actionable insights.
• Professional communication skills in both Thai and English are essential.
• Experience managing budgets, timelines, and reporting for multiple campaigns simultaneously.
• A results-oriented mindset with the ability to thrive in a fast-paced, dynamic environment.