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About this position

The Brand Manager (Sport) is responsible for developing and executing brand strategies, managing product assortments, and expanding sales channels while ensuring alignment with business objectives and market trends.

Responsibilities

• Develop and execute the overall brand strategy, ensuring alignment with business objectives.
• Plan and manage product assortment, including OTB (Open-to-Buy) planning.
• Develop strategic merchandising plans and monitor stock levels.
• Analyze stock movement and create plans for efficient inventory management.
• Organize stores into clusters and design effective planograms.
• Develop sales plans by channel and store, aligning them with the purchasing strategy.
• Conduct detailed sales data analysis, providing both internal and external reports.
• Ensure alignment with the company’s budget plan.
• Identify and develop new sales channels to expand market reach.
• Manage relationships with wholesale customers, including credit management and payment terms.
• Develop strategies to optimize channel performance and profitability.
• Initiate and lead product development projects based on market trends and customer needs.
• Analyze consumer desires and product trends to inform development.
• Oversee creative product launch plans.
• Translate brand elements into actionable plans and go-to-market strategies.
• Monitor market trends, consumer behavior, and competitor activities.
• Create and execute brand campaigns and promotional activities.

Requirements

• Minimum of 5 years in brand management, preferably within the sports or retail industry.
• Proven track record of successful product launches, brand campaigns, and channel expansion.
• Bachelor’s degree in marketing, Business Administration, or a related field. An MBA is a plus.
• Strong analytical skills with experience in sales data analysis, inventory management, and channel expansion.
• Excellent leadership and project management skills.
• Creative thinking with the ability to translate market trends into actionable strategies.
• Proficiency in market research tools and software.
• Strong communication and interpersonal skills, with the ability to collaborate across departments.
• In-depth knowledge of the football industry, including current trends and consumer behavior.
• Familiarity with retail operations, merchandising strategies, and wholesale management.
• Passion for football and a deep understanding of the sport’s culture.
• Ability to work in a fast-paced environment and adapt to changing market conditions.
• Strong attention to detail and a commitment to excellence.

Benefits