Performance Media & ROI Specialist

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We are looking for a highly motivated and data-driven Performance Media Specialist to join our marketing team. The Performance Media Specialist will be responsible for planning, executing, optimizing, and reporting on digital media campaigns across multiple digital platforms to drive customer acquisition and performance results.

Responsibilities

• Develop, launch, and manage performance-driven media campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, Tiktok, LinkedIn, Twitter, and other relevant platforms.
• Collaborate with cross-functional teams (creative, data, etc.) to ensure alignment on campaign goals and creative assets.
• Conduct keyword research, audience targeting, and competitor analysis to inform and refine campaign strategies.
• Stay up to date with digital media trends, digital analytics, digital platform updates, and media best practices to bring innovative ideas to campaigns.
• Continuously monitor campaign performance and adjust targeting, ad copy, bids, and budgets to optimize key performance indicators (KPIs), such as CPA, ROAS, and CTR.
• Analyze campaign data to provide actionable insights and optimize campaigns for maximum performance.
• Provide regular performance reports to internal stakeholders, identifying trends, insights, and areas for improvement.
• A/B test various elements of the campaigns, including ad copy, creatives, landing pages, and targeting to continuously improve results.
• Lead in the setup of media tracking and analytics to accurately measure campaign effectiveness across all platforms.
• Analyze data from campaigns and performance media tools to identify trends, areas of opportunity, and improvement for ongoing campaign performance.
• Collaborate with data teams to measure the impact of campaigns on business goals and to ensure accurate tracking of all conversions.
• Manage marketing investment and media spend efficiently to ensure campaigns stay within allocated budgets while maximizing ROI.
• Forecast and report on performance against set budgets and KPIs.
• Manage media payment and invoicing process with procurement and media partners, ensuring timely and accurate reconciliation of media spend, tracking of invoices, and ensuring compliance with payment terms.
• Serve as the main point of contact, leading marketing budget planning and tracking in collaboration with the finance team and other marketing units.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5+ years of experience managing paid media campaigns (Google Ads, Facebook Ads, etc.) in a performance marketing role.
• Strong analytical skills with experience in data analysis and media optimization.
• Proficiency in media buying tools (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics platforms (Google Analytics, etc.).
• Experience with A/B testing.