Marketing and Event Specialist

BYD Auto (Thailand) Co.,Ltd. (BTS Asok, Nana)

Bangkok, Thailand

BYD Co., Ltd. (hereinafter referred to as"BYD") was established in February 1995, headquartered in Shenzhen, Guangdong Province. Its business spans four major industries: automobile, rail transit, renewable energy, and electronics. It is among the Fortune 500 companies, and listed both in Hong Kong and Shenzhen Stock Exchanges. As of now, BYD has applied for more than 48 thousand patents and obtained more than 30 thousand authorized patents worldwide. In January 2024, BYD became the Official Partner of UEFAEURO 2024, providing green mobility services for the championship. BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.

About this position

The Marketing and Event Specialist is responsible for planning and executing automotive events, developing marketing campaigns, and enhancing brand strategy and customer engagement.

Responsibilities

• Plan and manage automotive events like product launches, test drives, and trade shows.
• Coordinate with vendors and venues to ensure smooth logistics and brand consistency.
• Manage event budgets, timelines, and promotional materials.
• Evaluate event success and gather insights for improvement.
• Develop campaigns for vehicle launches, promotions, and dealership events using digital and traditional media.
• Collaborate on content creation for ads, social media, and marketing materials.
• Lead email marketing efforts to boost event attendance and customer engagement.
• Execute brand strategies aligned with corporate goals and market trends.
• Interact with customers to gather feedback and enhance brand experience.
• Conduct market research to stay competitive and responsive to trends.
• Partner with sales, product, and aftersales teams to align marketing efforts.
• Support dealerships with co-marketing strategies and materials.
• Analyze event participation, lead generation, and campaign performance.
• Prepare reports on marketing ROI and customer insights to refine strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field;
• 2-5 years of experience in automotive marketing, event planning, or a related role;
• Strong understanding of digital marketing channels, including social media, email marketing, and paid advertising;
• Strong communication skills in Thai and Chinese or Thai and English;
• Proficiency in event management software and marketing tools (e.g., CRM, social media management platforms);
• Excellent project management, organizational, and multitasking skills;
• Ability to travel as needed to support events and dealership activities.