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Brand Manager

BSH Home appliances (Huai Khwang)
Bangkok, Thailand 🇹🇭
We are home to both globally established Appliance Brands*, such as Bosch, Siemens, Gaggenau, and Neff, in addition to seven local brands. With our Ecosystem Brand Home Connect and Service Brands such as Simply Yummy and BlueMovement, we offer consumers digital services and sustainable solutions to improve their daily lives.

About this position

The Brand Manager will lead brand strategy, ensuring alignment with the company's vision, and manage various marketing activities while maintaining brand integrity across product lines.

Responsibilities

• Lead brand strategy ensuring it aligns with company vision e.g. plan and implement brand designs and marketing activities through all channels of communication and maintain brand integrity across product lines
• Evaluate success and manage relevant budget by working closely with internal Media departments and external creative agencies to implement plans and activities
• Manage media plans, advertising campaigns, marketing communication, social medias and corporate intranet/internet site.
• Monitor medias including press release, broadcasts, social media sites and blogs, CRM direct mails, translate corporate content and define appropriate local language etc.
• Oversee CI guideline of printing materials, point of sales materials (e.g. POSM, brochures and catalogues etc.), display of events and outlets decoration etc.
• Plan and manage on-site events including tradeshows, CRM activities, partner events, industry events and other corporate events to deliver on time with budget efficiency.

Requirements

• Bachelor / Master Degree in Marketing or related field
• 5 years’ experience in branding, communication and events. Preferred home appliances.
• Strong interpersonal and communication skills
• Proactive with high sense of responsibility and organizational skills
• Advance English Skill (Familia with English/Thai marketing content translation)
• Enjoy working in fast-paced environment under pressure with time constrain.