Marketing Assistant Manager

BRIK (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

BRIK is the global leader in construction solutions. We cater to both institutional customers (B2B) and retail outlets (direct-to-retail or D2R). Headquartered in Singapore, we reinvent how Indonesian contractors procure and source construction materials in the reinforced cement and concrete segment. BRIK employs 100+ high calibre individuals across Singapore, Indonesia, and India supplying concrete, precast and non-structural products, high-quality aggregates, and construction chemicals. BRIK’s products and solutions bring construction projects to life in cities across Indonesia. Contractors love us for our philosophy of bringing simplicity and advancement in construction technology together.

About this position

The Marketing Assistant Manager will be responsible for developing and implementing social media strategies that align with the company's goals, creating engaging content, and maintaining the company's online reputation.

Responsibilities

• Design and implement a comprehensive social media strategy that aligns with the company’s goals and objectives.
• Develop engaging content for various social media platforms, including text, images, videos, and stories, while ensuring consistency with the brand’s voice and values.
• Track and evaluate key performance indicators (KPIs) across social media platforms, generate detailed performance reports, and make data-driven recommendations for improvement.
• Actively interact with followers, respond to comments and direct messages, and build relationships with online communities to foster brand loyalty.
• Ensure the company’s image and reputation are maintained positively across all social media channels, addressing any issues or negative feedback promptly and professionally.
• Plan and execute social media campaigns, including promotional, engagement, and awareness campaigns, ensuring objectives are met and campaigns are optimized for performance.
• Keep up with the latest trends and updates in social media and digital marketing to apply new strategies and techniques to improve brand presence.

Requirements

• Minimum of a bachelor’s degree, preferably in Marketing, Graphic Design, or Communications.
• 3-5 years of work experience in marketing, especially in the retail industry such as FMCG or building materials.
• Proficient in graphic design software such as Adobe Photoshop, Illustrator, or Canva.
• Familiar with ATL and BTL marketing strategies.
• Capable of calculating and analyzing Marketing ROI.
• Creative skills in producing engaging content and promotions.
• Strong communication skills to collaborate with internal teams and external partners.
• Accustomed to working with tight targets and deadlines.
• Adaptive to changes in digital trends and marketing technology.