Brand Executive

Breadtalk Group (Huai Khwang, Bangkok)

Bangkok, Thailand

Founded in 2000, BreadTalk Group Pte Ltd has rapidly expanded from Singapore to become a distinctive household brand. The Group has established its mark on the world stage with its bakery, restaurant, and food atrium footprints. Today, with over 660 outlets in 14 international markets, BreadTalk Group produces culinary magic for everyday recipes that you savour, uniting people with good taste around the world

About this position

The Brand Executive will support brand development plans and execute marketing strategies while managing budgets and maintaining brand appearance.

Responsibilities

• Supporting A&P/brand development plans and executing projects and initiatives that support the short and long-term marketing strategy and administrative functions.
• Assist with media buys, branding strategies, and marketing communication between internal departments and external partners.
• Assist to prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
• Maintain brand’s appearance e.g. QC of mall advertising and in-store collaterals.
• Uphold good relationship with various mall's marketing and PR team, medias, etc.
• Supporting marketing/promotional campaigns in copywriting, communication and so on.
• Assist in organizing special events, workshops, etc.
• Work as a team to delivering and implementing campaigns and projects. She/he must be proactive, with a strong sense of accountability and a day-to-day focus on results.

Requirements

• Degree/ Diploma in mass communication /marketing or related discipline.
• Minimum 2-3 years' relevant experience.
• Possess brand management experience-exposure in the F&B/FMCG industry will be an added advantage.
• Meticulous with an eye for detail.
• Pleasant disposition.
• Good communication and interpersonal skills.
• Good command in English.