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Merchandise Management Manager (Sourcing strategy, Brand Marketing)

Boonrawd Brewery (Huai Khwang)
Bangkok, Thailand 🇹🇭
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha

About this position

The Merchandise Management Manager will be responsible for sourcing strategy and brand marketing at Boonrawd Brewery Co., Ltd.

Responsibilities

• Engage with internal stakeholders - including brand, asset management team, etc. - to ensure a thorough understanding of contract benefits and branding alignment.
• Conduct primary and secondary research to gather relevant data for merchandise development to ensure effective utilization.
• Regularly analyze trends and present key insight including highlighting merchandise trend, usage and beneficial aspects to top management.
• Create and design a variety of merchandise items and collaborate with stakeholders to ensure that they are aligned with the contract and brand direction.
• Develop and manage annual merchandise development plan, budget and timeline.
• Source and negotiate with suppliers - both domestic and overseas to ensure that the merchandises are valuable.
• Manage the merchandise inventory.

Requirements

• Bachelor’s Degree in Marketing or related field.
• 5-10 year experiences in Merchandiser (Marketing, Brand Management will be plus.)
• Sourcing Strategy: Premium souvenir.
• Be creative and good in acquisition partner.
• Excellence in negotiation skill

Benefits

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Huneety A.I Salary Estimate
61,000 - 124,000 THB per month