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Commercial Executive (Boonrawd Trading Company)

Boonrawd Brewery (Huai Khwang)
Bangkok, Thailand 🇹🇭
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha

About this position

The Commercial Executive at Boonrawd Trading Company is responsible for driving growth through effective marketing strategies and collaboration with stakeholders.

Responsibilities

• Track sales volumes and trend, search for opportunities to develop marketing strategy & drive growth.
• Execute go-to-market plans that aligned to overall brand plan and priorities to help team achieve brand objective.
• Monitor campaign budgets and effectiveness.
• Coordinate with internal and external stakeholders to improve activity/campaign results. (production planning, promotion, sales, market research, consultants and advertising agencies).
• Follow up implementation details and competition through market visit and report to team.

Requirements

• Bechelor’s or master’s degree in related field.
• 5-10 Years experiences in channel marketing, trade marketing or product/brand manager.
• FMCG experienced would be advantage.
• Able to traveling to up-country.
• A Positive and Confident Can-do attitude.