Category Manager - (MT Channel)
Boonrawd Brewery (Huai Khwang)
Bangkok,
Thailand
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha
About this position
The Category Manager - (MT Channel) is responsible for driving growth in the assigned product category within modern trade channels through strategic planning, customer insights, and effective execution of marketing initiatives.
Responsibilities
• Identify opportunities based on category insight and understanding to growth the size and value of assigned product category in modern trade channels.
• Develop yearly category & channel plan in area of assortment, visibility and merchandising in line with brand guideline.
• Work on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
• Develop winning customer propositions for key strategic initiatives including major innovation launches, across multiple channels based on strong insight into those customers and their shoppers.
• Provide a channel plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
• Provide market ongoing trend analysis, account-specific data and accurate information to track key performance indicators versus objectives and address complex business problems.
• Supervise team member to lead their own implementation and execution.
Requirements
• Bachelor Degree or higher in related fields
• 5 - 8 year experience in trade marketing or category management in modern trade channel (prefer experience in FMCG)
• Strong experience of category management and customer marketing
• Proven ability to use data and analytics to develop insights, turning insight into actions