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Area Manager - AUZ, NZ,TW (Boonrawd Trading Company)

Boonrawd Brewery (Huai Khwang)
Bangkok, Thailand 🇹🇭
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha

About this position

The Area Manager for AUZ, NZ, and TW at Boonrawd Trading Company is responsible for strategic planning, sales and marketing development, distributor management, and market analysis to drive business growth in the region.

Responsibilities

• Owner of strategic 3 years aspiration plans with distributor and partner which includes opportunities identification, volume aspiration and stack up, and brands positioning, format portfolio, sales and channel strategy
• Lead to develop sales & marketing yearly plan (by channel and SKU, activities grid and budget) with distributors and partners
• Owner of distributor & partners management and performance (sell in / sell out sales, inventory, forecasting, RTM & sales force efficiencies) and meeting cycles
• Owner country budget - Meet the defined ROI / objectives for the brand trade investment, budget control and management.
• Develop sales analytics to drive business understanding and decision
• Develop consumer, customer and channel insights to strengthen market understanding and decision
• Ensure & monitor country plan to execute with clear objectives and KPIs measurement
• Build and maintain good relationships with Distribution partner & Key accounts
• Monitor marketing and sales situation of competitors such as sales, promotion, prices, distribution, market share & etc.
• Follow up monthly plan and adjust the plan to fit and correspond to competitive market situations
• Be Company representative

Requirements

• Bachelor/Master Degree in Business or related fields
• Minimum 8-10 years of experience in Distributor Management, Country Management, Sales, MKT, Export & Import or related fields.
• International experiences, especially related to EMEA and crossculture understanding
• Strong biz network with local players in APAC is a plus
• Can work independently under minimal supervision
• Excellent English Proficiency
• Resilient and able to work under pressure & business dynamic.
• Proficiency in Excel and PowerPoint.
• Strong Business Acumen
• Distributor Mgt.
• Strategic Thinking / Data Analytic / Negotiation skill/ Adaptability
• Passionate about regional sales scope of work