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About this position

The Head of Marketing at Bonjour will be responsible for developing and executing innovative marketing strategies to enhance brand visibility and drive customer engagement. This role will oversee a dynamic marketing team and collaborate closely with cross-functional departments to align marketing initiatives with overall business objectives. The position reports directly to the Chief Executive Officer, ensuring that marketing efforts support the company's vision and growth targets.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, and traditional media.
• Lead and manage the marketing team, providing guidance, mentorship, and performance evaluations to ensure high levels of productivity and creativity.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation in marketing initiatives.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business objectives.
• Manage the marketing budget, ensuring effective allocation of resources and maximizing return on investment for marketing activities.
• Establish and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand reach.
• Monitor and report on the effectiveness of marketing campaigns, using data analytics to inform future strategies and adjustments.
• Drive brand development and positioning, ensuring consistency in messaging and visual identity across all platforms.

Requirements

• Proven experience in a senior marketing role, preferably as a Head of Marketing or similar leadership position.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and content marketing.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional leadership and team management skills, with a track record of building and mentoring high-performing marketing teams.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Benefits