Senior Online Marketing Officer
About this position
Responsibilities
•Develop and implement comprehensive online marketing strategies to align with business goals.
•Identify market trends, customer insights, and opportunities to optimize campaigns.
•Oversee and manage social media channels (e.g., Facebook, Instagram, TikTok) to grow audience engagement.
•Create and curate engaging content, including posts, photos, videos, and promotions.
•Collaborate with designers and photographers to maintain consistent branding.
•Optimize the company’s website and e-commerce platform for user experience and sales conversions.
•Monitor website traffic and performance, implementing improvements as needed.
•Plan and execute paid online advertising campaigns (e.g., Google Ads, Meta Ads).
•Monitor and analyze campaign performance, adjusting strategies for maximum ROI.
•Coordinate blog posts, email campaigns, and newsletters to enhance customer engagement.
•Ensure all digital content reflects the brand’s voice and values.
•Track and analyze KPIs, providing actionable insights and recommendations.
•Generate monthly performance reports on online marketing initiatives.
•Work closely with the sales, product, and operations teams to align marketing efforts.
•Mentor and guide junior marketing staff, fostering a collaborative work environment.
Requirements
•Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
•At least 3-5 years of experience in online marketing, preferably in retail or F&B industries.
•Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager).
•Strong understanding of SEO, SEM, and email marketing strategies.
•Experience in managing e-commerce platforms (e.g., Shopify, WooCommerce).
•Excellent communication, writing, and project management skills.
•Creative thinker with a strong passion for the bakery and retail industry.
•Results-oriented with a keen eye for detail.
•Ability to work in a fast-paced environment and manage multiple projects.