Public Relation Manager

Boncafe (Thailand) Ltd.

Boncafe (Thailand) Ltd. (MRT Sutthisan)

Bangkok, Thailand

Boncafé (Thailand) Ltd. is a member of Boncafé Group - Asian’s leading gourmet coffee manufacturer and supplier in South East Asia / East Asia and the Middle East. Our head office is in Bangkok with branch offices all over Thailand. We are also a part of ‘Massimo Zanetti Beverage Group’ - one of the world’s largest Italian Coffee company with a heritage of over 60 years with 55 subsidiaries in 36 countries encompassing over 20 consumer brands worldwide such as Chock full o'Nuts, Chase & Sanborn, MJB, Hills Bros. including the most globally recognized Italian Coffee brand – Segafredo Zanetti.

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Job function: Marketing

Industries: Food, Beverage & Feed processing Retail and Wholesale FMCG and Catering

About this position

Elevate the organization's profile in the coffee industry through strategic communication and media engagement. This role focuses on developing compelling bilingual content, executing impactful PR campaigns, and fostering strong media relationships to effectively promote the company's initiatives and achievements across various platforms.

Responsibilities

•Planning, developing and implementing PR campaigns for Corporate and core business channel
•Organizing and coordinating all PR-led activities e.g. press conferences, exhibitions, special events, corporate PR, press visits, crisis management
•Writing skills to create content for press releases, byline articles, keynote presentations, speeches, and occasional social media in Thai and English
•Presentation skills with abilities to deliver information to different kinds of audiences in an effective and engaging manner
•Develop and prepare PR materials such as press releases, factsheets, images of management, etc
•Develop PR event brief and coordinate with responsible parties, including photographers.
•Working closely with other stakeholders on specific projects related to achieving communications objectives.
•Develop PR activities in supporting all CSR/Sustainability campaigns.
•Manage and control PR and media agencies to deliver a maximum quality of work that aligns with PR objectives and timeline.
•Good relationship with media from property, business & CSR, sustainability, social, and lifestyle media
•Organize all databases including media monitoring, news clippings filing, management profiling, analyzing and creating reports of PR activities/news on a monthly & annual basis, and other assets management (event photos and press releases storage)
•Perform a supporting role on all required tasks including issues management, crisis communications, etc.

Requirements

•Bachelor’s degree in mass communications, public relations, journalism, marketing Communications, or related field. Advanced degree is preferred.
•Experience in PR and communications role more than 5 years. Strong experience in PR and good command in English (writing, reading, speaking and listening).
•Excellent writing skill: press release, byline articles, keynote presentations, speeches, occasional social media in Thai and English
•Proficiency in social media platforms and managing media relations.
•Develop and plan: PR campaign and activities
•Excellent leadership, communication, presentation and interpersonal skills
•Only applications with photos will be considered.