Trade Marketing Deputy Section Manager
About this position
Responsibilities
• Develop trade marketing plans and campaigns to achieve the maximum sales/distribution results by synchronizing brand strategy and channel strategy.
• Create and evaluate promotional mechanic to match with market opportunities.
• Lead channel growth strategy, develop channel plan, implement customize channel communication-based insight and prioritize between the marketing and the shopper to achieve business growth.
• Develop annual budget plan channel by prioritize and focus on action plan to ensure that budget allocation is effective and well-spent for sale target achievement.
• Develop new product launch plan focusing on distribution, promotion, and below the-line activities.
• Ensure the sales operation team to deliver excellent in-store execution across the key metrics which are distribution, pricing, shelving and merchandising as planned.
• Support sales and marketing terms of providing feedback and recommendation in order to strengthen brand position in category and improve brand strategy.
• Assist the sales & trade MKT team with administrative tasks, including preparing proposals, contracts, and presentations.
• Prepare and provide all relevant documents to support selling process.
• Assist in the planning and execution of sales campaigns and marketing events.
• Assist in preparing sales forecasts, budgets, and performance metrics.
• Monitor sales KPIs and provide insights to the sales management team.
• Assist in Order Processing Management.
• Work closely with commercial & factory team to develop various sales and inventory reports and analyses reflecting progress and appropriate recommendations or conclusions.
Requirements
• Bachelor’s degree or higher in Business Administration, Sales, Marketing, or a related field.
• At least 5 years’ experience in trade marketing, category development, channel development or consumer marketing with background in FMCG.
• Have category management skill, negotiation and communication skill.
• Well business understanding with result oriented and proactive mindset.
• Have excellent communication skills to enable customer influence.
• Have strong leadership capability to manage both customer and internal team expectations.
• Have an experience in AC Nielsen data analysis and report is a plus.
• Be proficiency in Microsoft Office and other related data & statistical programs.
• Proven experience in a sales support or administrative role at least 2 years with background in FMCG.
• Effective communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong organizational and time-management skills with a keen attention to detail.
• High level of responsibility and a strong service mindset.