Trade Marketing Activation Officer
About this position
The Trade Marketing Activation Officer is responsible for collaborating with various teams to ensure effective channel activation and achieve business objectives through promotional activities and in-store initiatives.
Responsibilities
• Collaborate with cross-functional teams, including sales, marketing, and trade marketing, to ensure effective channel activation and the achievement of business objectives.
• Plan and execute promotional activities, including in-store displays, signage, and promotional events, to drive product awareness and sales.
• Initiate in store activity including POSM development and production across all channels
• Monitor and track in store activation and find improvement opportunities
Requirements
• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• At least 1-3 years’ Experience in Trade Marketing / Trade Activation with Background in FMCG
• Strong understanding of trade marketing principles and retail trends.
• Effective communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.