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Trade Marketing Manager (FMCG)

Berli Jucker Public Company Limited
Berli Jucker Public Company Limited (Khlong Toei, Bangkok)
Bangkok, Thailand 🇹🇭
Berli Jucker Public Company Limited
The rich and remarkable history of Berli Jucker Public Company Limited (BJC) that spans over 133 years takes it to the very forefront of the trading, manufacturing and servicing fields in Thailand. The company’s inception was first created through a partnership between the Berli and Jucker families. This was the first of many strong partnerships that led to one of the Kingdom of Siam's earliest and most successful trading companies. Originally, BJC engaged in rice milling, mining, timber, shipping, importing, and other activities that laid a foundation instrumental for Thailand’s progress towards an “industrial” stage. By carefully selecting and nurturing its local and international partners, BJC continuously prospered over the years to become a major Thai import and export firm. After World War II, BJC diversified its operations into manufacturing, packaging and distribution.

About this position

The Trade Marketing Manager (FMCG) is responsible for leading the development of marketing strategies and plans that drive brand growth and market share in priority categories and channels. This role involves collaboration with various functions to ensure effective implementation and evaluation of marketing activities.

Responsibilities

• Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade - Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
• Ensure up-to-date category & channel analysis and competitor understanding shared to team
• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
• Sign off cycle plan and sales brief materials

Requirements

• Bachelor or Master's Degree in Business Administration, Marketing or related field.
• At least 5 years in sales, marketing or category management in FMCG
• Good command of spoken and written in English and Computer Literacy
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
• Interpersonal, negotiation, and compromising skills
• Strong team player, communication and listening skills
• Leader, problem-solving skills, coaching and training skills
• Good planning and management skill.
• Quick conceptual thinker-able to grasp ideas and communicate them effectively

Benefits

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Huneety A.I Salary Estimate
56,000 - 145,000 THB per month