Sr. Specialist - Product Management (Home Appliances)

Beko Thai Co., Ltd. (Sathon)

Bangkok, Thailand

About Company: Beko Thai Co. Ltd. is the latest subsidiary of Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding, which is the only Conglomerate from Turkey listing in Fortune 500, with its production, marketing and after-sales services. Arçelik Group has 30,000 employees worldwide and 18 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa, Thailand and Pakistani. The Company has recently broke ground on its Thailand Refrigerator company, which is planned to go into operation by the end of 2015. Arçelik Group provides products and services in 130 countries with sales and marketing offices located in 25 countries and under 11 different brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus and Dawlance ).

About this position

The Sr. Specialist - Product Management (Home Appliances) is responsible for developing product line strategies, managing portfolio growth, and driving project development while collaborating with various teams to ensure successful product launches and market alignment.

Responsibilities

• Developing strong product line strategy and market development plan
• Managing portfolio strategy and range proliferation with healthy financial growth
• Reviewing competitive environment, consumer insight, and relevant standard context across the region for each responsible product line
• Driving key project development and coordinate function plan by working closely with management team
• Supporting marketing to lock up launch and quarterly business review
• Developing and communicating product plan with effective collaboration with sales and product training team
• Developing business foresight for consumer and macro trends

Requirements

• Bachelor’s Degree in related fields (Master Degree especially in Marketing is a plus)
• Minimum 5 years of experience in product management and/or marketing or having experience in home appliances industry
• Experience in MDA is highly preferable
• Having knowledge of identifying segmentation, USP, brand & product value proposition
• Excellent verbal and written skills in English
• Being proactive, analytical, hardworking, organized, and keen on details
• Thinking broadly about business
• Understanding needs of the market & customer