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Senior Brand Manager - Thailand

Beiersdorf
Beiersdorf (Sathon)
Bangkok, Thailand 🇹🇭
Beiersdorf
Beiersdorf is a leading international skincare company, with 2 major brands in Thailand, NIVEA and Eucerin. At Beiersdorf, we work as ONE team to deliver the best skin care solutions and also take initiative beyond skin care to all aspects of our communities, society, and environment. We unite our strengths to reach further and seek new ways to soothe the sore spots in people’s live.

About this position

The Senior Brand Manager for Thailand will be responsible for understanding the market landscape, driving category growth, managing the marketing budget, and collaborating with cross-functional teams to ensure successful product launches and brand performance.

Responsibilities

• Understanding of market landscape, categories, competitors in Thailand
• Lead in define issues/opportunities/drive category’s growth with cross-functional team for Thailand
• Consistently monitoring and analyzing business performance, market situation and competitors for monthly business review meeting
• Own Marketing Budget for Thailand
• Own & Manage P&L performance
• Prepare reports to monitor / evaluate key brands performance
• Initiate BDI when opportunities arise
• Works closely with SCM, Sales, Supply Chain, Finance to deliver launch and re-launch activities
• Support Marketing Manager in develop price strategy
• Support Marketing Manager in driving ASEAN Harmonization process and work closely with markets to align ASEAN claims and support ASEAN LAW development, approval, upload to D2P
• Share best practice, asset, campaign to ASEAN countries
• Work with Media & Digital/ Agencies to get the right media strategy, consumer journey at the optimized spending level that deliver business’s goals.
• Work with Media & Digital for PIM score, precision marketing and ensure work in line with Digital KPI
• Work with SBM ASEAN for NPD and Communication (adaptation, last miles) and cascade plan to SCM and cross function
• Take initiative in bringing new ideas based on in-depth consumers understanding as well as come up with solution when project is not progressing

Requirements

• Master’s degree or bachelor’s degree in marketing, Business Administration, and other related fields
• At least 5-7 years experiences as Product / Brand Manager in multinational FMCG companies
• Strong analytical, project management, strategic thinking skills
• Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill
• Very good command in Thai and English (spoken and written)
• Good computer literacy

Benefits

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Huneety A.I Salary Estimate
61,000 - 124,000 THB per month