Product Manager
About this position
Responsibilities
• Manage short, mid and long-term Women Healthcare portfolio marketing strategies in both hospital and drugstore channels
• Develop Brand and Portfolio Strategies in conjunction with Squad including brand activities C budget allocation
• Analyze and develop short-, mid- and long-term forecasts for focused brands
• Lead annual Integrated Brand Plan development in conjunction with brand squad, review brand activities and evolve in 90 days cycle
• Lead digital transformation of WHC portfolio marketing, identify and implement strategies to drive call-to-action, and tele-pharmacy
• Design commercial programs that leverage opportunities in drugstore Channel
• Maintain high customer focus through regular visits and analysis of marketing activation effectiveness
• Effectively communicate brand/portfolio strategies with field team and top must win account.
• Co-ordinate and assist field team to support target key doctors and hospitals
• Ensure effective Squad collaboration for the benefit of the brand
• Ensure field team activities are aligned with brand strategies.
• Organizing scientific meeting e.g. Symposium, product presentation, booth exhibition, PR activities to create disease awareness and product acceptance
• Manage brand portfolio as per brand life cycle
• Training to field team on brand knowledge, competitors’ profile, handling objections, brand strategies, detailing brand with brochure or medical paper
• Co-ordinate with squad team and cross function for any related issue
• Stock Management including commercial, sample
• Monitor production schedules for safety stock in each month
• Lead market research development
• Act as Brand Ambassador through internally and externally
• Perform other duties and handle special assignments given by Portfolio head
• Coaching associate Brand Manager on marketing capabilities and guide to develop suitable communication material to ensure the implementation of strategies within the channels
• Ensure all activities are conducted in a compliant manner
Requirements
• Bachelor degree in Pharmacy or Medical Science, Master degree in Business Administration will be a benefit
• Minimum 3-5years Experience in field teamor brand management in pharmaceutical/nutrition or healthcare companies, is a benefit
• Experience in digital transformation
• Self-motivated, energetic, and open-minded
• Highly proactive and takes initiative
• Strong experience with project management
• Leadership capabilities
• Initiative and creative in various Marketing activities, promotional material meeting as well as in business development
• proactive in Marketing intelligence as well as effectively response
• Excellent organizational and interpersonal skills, including the ability to work in a fast paced and highly collaborative environment.
• Commercially credible in interactions with key business partners
• Attentive to details and a good problem solver.
• Excellent analytical skills including business and financial management
• Professional English communication
• Proficient in PC applications, including Microsoft office