Market Insight Officer (1 year fixed term contract)
Bayer (Indonesia)
Indonesia | DKI Jakarta
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Market Insight Officer (1 year fixed term contract)
Bayer (Indonesia) (Jakarta, Jakarta, Indonesia)
DKI Jakarta,
Indonesia
Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.
At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.
Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
About this position
Responsibilities
• Conduct primary and secondary research to gather data on market trends, customer preferences, and competitive activities.
• Gather farmer insights, such as brand health checks, pre and post campaign evaluation, new launch, pricing studies, etc.
• Design and administer surveys, crafting effective questions, and ensuring the collection of accurate and relevant data to meet research objectives.
• Conduct focus groups, interviews and perform other research methodologies to collect relevant market information.
• Analyze quantitative and qualitative data to identify patterns, trends, and insights from various resources.
• Utilize statistical tools and software to interpret data and create comprehensive reports.
• Prepare detailed reports and presentations that communicate findings and recommendations to stakeholders by creating data-driven insights, charts, and visualizations in a clear, concise, and visually engaging manner.
• Monitor competitor activities and strategies to identify potential threats and opportunities.
• Provide ongoing competitive analysis and benchmarking reports.
• Work closely with marketing, field solution, market development, sales, and other departments to ensure market insights are integrated into their decision-making processes.
• Work closely with external research agencies and vendors when necessary to ensure the accuracy and quality of research.
• Identify emerging trends and potential market shifts to proactively inform business strategies.
• Provide forward-looking insights to help the company adapt to market changes.
• Prepare internal market data and report such as Optimus/Agrowin, Aghorizon, ACe, Croplife report, etc.
• Ensure data integrity and accuracy in all reports and analyses.
Requirements
• Bachelor's degree in Agriculture, Marketing, Business Administration, Psychology, Sociology, or a related field.
• 3-4 years of experience in shopper insights, market research, or a related field.
• Experience in both qualitative and quantitative research methods.
• Previous experience in working with consumer data analysis tools (e.g., SPSS, SAS, R, etc.) is preferred.
• Strong analytical and data interpretation skills.
• Proficiency in data analysis and visualization tools (e.g., Excel, Power BI, Tableau).
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a team environment.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
About Bayer (Indonesia)
Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population. At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses. Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.