Marketing Manager - Agricultural Solutions

BASF (Bangkok)

622 Emporium Tower 23rd Floor, Sukhumvit 24 Road, Klongton, Klongtoey

10110, Bangkok

Bangkok, Thailand

BASF has been established in Thailand since 1966. Our facilities in Thailand provide chemical products for various industries, including crop protection, automotive catalysts, construction chemicals, coatings, care chemicals, nutrition and health, industrial chemicals, polyamide and intermediates, performance materials, and performance chemicals. In addition to production, sales and customer services, BASF also provides technical services for its customers in Thailand.

About this position

BASF Agricultural Solutions is seeking a qualified candidate for the position of Marketing Manager in Thailand. The role involves strategizing and executing integrated marketing plans to support the company's agricultural solutions and drive growth in the market.

Responsibilities

• Strategize and build integrated marketing plans including New Product Launches that involve online & offline marketing activities and other channels.
• Leading the execution of marketing plan. This includes planning, preparation, monitor, result and analysis marketing plan result for future improvement.
• Collaborate with the Sales team, R&D, Tech service Supply chain, RA and other function to ensure alignment on strategies, share best practices, and provide the necessary support to achieve country sales targets.
• Lead and manage product price structure, ASP budgets and resources efficiently to maximize country growth.
• Collecting, analyzing, and summarizing market trends, risk & opportunities, competitor’s activities and customer's insight.
• Support Country Head/ SEA marketing team in preparing the budget to deliver on the profitable growth expectations for the respective crop segment and lead the implementation to maximize gross profit, including pricing.
• Lead Commercial excellence strategy in country such as:
• Sales Force Management:
• Develops SOP for key HR processes: SIP, target setting, supervision and performance management.
• Develops and implements sales force competency, sales force onboarding, training & development plan.
• Ensures sales force acceptation and use of CRM tools (CPM)
• Support to develop and implement of commercial policy to increase market share in key markets
• Review and continuously improve commercial policies and rebate schemes fully aligned with country strategy.
• Continuously raise focus and discipline in managing channel inventories. Take measures to bring further transparency in Product-on-ground channel inventory reporting.
• Ensure adhering to BASF compliance guidelines.
• Oversee the work with external partners, agencies, and vendors to optimize marketing plan/ strategy effectiveness and drive results.

Requirements

• Bachelor’s degree in agriculture, business, marketing or related field.