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About this position

The Product Manager is responsible for developing and maintaining marketing plans, managing personnel, conducting market research, and ensuring compliance with relevant regulations and standards.

Responsibilities

• Develop and maintain an updated Marketing Plan of assigned product group which reflects SBA and divisional strategic goals.
• Creating a work environment that promotes teamwork and cooperation, where marketing department personnel can prosper; find rewards in their efforts; and, be continuously motivated and challenged to improve their performance.
• Promoting the department’s standard for integrity, ethics, and job performance.
• Manages personnel activities of staff (i.e. hires, trains, coaches, appraises, rewards, motivates, disciplines, recommends termination as necessary, etc.).
• Directing the daily activities of the Product Manager and executives; assisting them in achieving their objectives for sales, and profits; and, continuously training, coaching, evaluating and monitoring their progress toward achieving these goals.
• Appraise the activities of the marketing staff according to overall marketing strategies. Monitor and evaluate the performance, and the efficiency of marketing staff and procedures.
• Researches and analyzes market information, monitors financial, technological, and demographic factors to capitalize on market opportunities.
• Evaluate feasibility of potential new products/features, including technical feasibility, market size, potential revenue, etc., and make recommendations with respect to implementation.
• Maintains close contact with HQ and regional business management with regards to any marketing/sales program, new product launch/development, and provide regular updates to the senior management.
• Establish, direct and control business strategies for achievement of short and long term business goals, strategies, action plan, P&L and market spending of assigned product group. Responsible for sales, market share and contributions (margin).
• Ensure all the marketing activities and materials comply with relevant acts, legal demands, ethical standards, industry agreement and Standard Operation Procedure (SOP) policy and all promotional materials and programs are properly used by the sales force.
• Provide Product Training and scientific information reviewed on monthly basis to update product knowledge to the Sales personnel and customer.
• Develops and adapt various promotional materials and promotional activity under Avitum or Aesculap Academy for assigned products in accordance with market trends to ensure profitability and ROI.
• Establishes and maintains good relationships with major suppliers, key opinion leaders, industry associations and government representatives to achieve business objectives including oversees development and maintenance of customer database.
• Liaise with Business Unit Manager, Sales Manager, Field Force, Regulatory Affairs, Finance and Accounting, SCM, Warehouse and external sources necessary for achievement of the set product objectives.
• Regular field visits are required with Sales Representatives, Sales Manager, or Product Manager to collect feedback on current programs and market conditions/needs.
• Monitor on forecasting, supply and inventory management of respons

Requirements

• Develop and maintain an updated Marketing Plan of assigned product group which reflects SBA and divisional strategic goals.
• Creating a work environment that promotes teamwork and cooperation, where marketing department personnel can prosper; find rewards in their efforts; and, be continuously motivated and challenged to improve their performance.
• Promoting the department’s standard for integrity, ethics, and job performance.
• Manages personnel activities of staff (i.e. hires, trains, coaches, appraises, rewards, motivates, disciplines, recommends termination as necessary, etc.).
• Directing the daily activities of the Product Manager and executives; assisting them in achieving their objectives for sales, and profits; and, continuously training, coaching, evaluating and monitoring their progress toward achieving these goals.
• Appraise the activities of the marketing staff according to overall marketing strategies. Monitor and evaluate the performance, and the efficiency of marketing staff and procedures.
• Researches and analyzes market information, monitors financial, technological, and demographic factors to capitalize on market opportunities.
• Evaluate feasibility of potential new products/features, including technical feasibility, market size, potential revenue, etc., and make recommendations with respect to implementation.
• Maintains close contact with HQ and regional business management with regards to any marketing/sales program, new product launch/development, and provide regular updates to the senior management.
• Establish, direct and control business strategies for achievement of short and long term business goals, strategies, action plan, P&L and market spending of assigned product group. Responsible for sales, market share and contributions (margin).
• Ensure all the marketing activities and materials comply with relevant acts, legal demands, ethical standards, industry agreement and Standard Operation Procedure (SOP) policy and all promotional materials and programs are properly used by the sales force.
• Provide Product Training and scientific information reviewed on monthly basis to update product knowledge to the Sales personnel and customer.
• Develops and adapt various promotional materials and promotional activity under Avitum or Aesculap Academy for assigned products in accordance with market trends to ensure profitability and ROI.
• Establishes and maintains good relationships with major suppliers, key opinion leaders, industry associations and government representatives to achieve business objectives including oversees development and maintenance of customer database.
• Liaise with Business Unit Manager, Sales Manager, Field Force, Regulatory Affairs, Finance and Accounting, SCM, Warehouse and external sources necessary for achievement of the set product objectives.
• Regular field visits are required with Sales Representatives, Sales Manager, or Product Manager to collect feedback on current programs and market conditions/needs.
• Monitor on forecasting, supply and inventory management of respons