Associate Product Manager / Product Manager

B. Braun Group (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

B. Braun Group: A Global Leader in Medical Technology B. Braun Group is a prominent German multinational company specializing in medical technology and pharmaceutical products. Founded in 1839, it has a rich history of innovation and dedication to improving patient care.

About this position

This position is accountable for strategy development and its implementation for Anesthesia & Nutrition product. He/She must develop and recommend specific marketing objectives and forecast for products sold, manage the execution of authorized marketing plans to achieve or exceed sales volume and profit margin planned.

Responsibilities

• Researches and analyzes market information, monitors financial, technological, and demographic factors to capitalize on market opportunities.
• Evaluate feasibility of potential new products/features, including technical feasibility, market size, potential revenue, etc., and make recommendations with respect to implementation.
• Maintains close contact with HQ and regional marketing with regards to any marketing/sales program and new product development, and provide regular updates to the senior management.
• To initiate market research projects essential for the success of existing and planned new products.
• Regular field visits are required with sales representatives or sales supervisor to collect feedback on current programs and market conditions/needs.
• Establishes strategic marketing plans to achieve product objectives.
• Develops and recommends product positioning and pricing strategy.
• Inventory planning for existing product & new product by coordinating with Supply Chain Management.
• The initiation of ideas and methods of improving product sales performance.
• Oversees development and maintenance of customer database.

Requirements

• Develops and adapts promotional activity for assigned products in accordance with market trends to ensure profitability.
• Implement sale force in all marketing activity and plan for monitoring and tracking and Power BI analysis.
• Organise continuous educational programs, seminars, conferences, workshop under hospital care or Aesculap Academy as may be needed for the concerned product line ensuring ROI.
• Establishes and maintains good relationships with key hospitals and key customers and strategic partners.
• Liaise with Marketing Manager, Sales Manager, Sales Supervisor, Field Force, Medical Department, Accounting, Warehouse and external sources necessary for achievement of the set product objectives.
• Manage the product life cycle from strategic planning to tactical activities.
• Provide Sales, Marketing and Customer Service support for new products.