Demand Generation Specialist / Marketing Growth Specialist

Aware Corporation Limited (Phaya Thai)

Bangkok, Thailand

Aware is a privately held Technology Company focused on Business-to-Business (B2B) applications that remove redundant manual processes and drive down costs. We strive to break down technology barriers and provide intelligent and predictive solutions that optimize our client’s business results.

About this position

The Demand Generation Specialist will play an important role in driving revenue growth by developing and executing strategies to generate, qualify, and nurture both inbound and outbound leads.

Responsibilities

• Design, implement, and manage lead generation campaigns for both inbound and outbound efforts.
• Conduct initial qualification calls to assess lead quality and assign them appropriately for follow-up.
• Build and maintain a lead database through targeted outreach and research.
• Generate and qualify leads using methods such as cold calling, email campaigns, and other outreach strategies.
• Develop and refine lead nurture programs to improve conversion rates.
• Partner with sales, marketing, and product teams to plan and optimize lead flow processes.
• Facilitate the seamless handoff of leads from marketing to sales for further engagement.
• Collaborate with content, campaign, and product teams to ensure alignment and consistency across strategies.
• Monitor and report on lead generation KPIs and campaign performance metrics.
• Provide data-driven recommendations to enhance campaign success and conversion efficiency.
• Manage and optimize marketing automation tools for improved tracking and reporting.
• Track and report on marketing campaign performance and lead generation activities.

Requirements

• Bachelor’s or Master’s Degree in Marketing, Business Administration, Public Relations or relevant fields.
• Minimum of 3 years in B2B demand generation, preferably in the tech or IT sector.
• Strong understanding of lead qualification processes, sales cycles.