Cluster Assistant Marketing & Communication Manager

Avani Hotels and Resorts (Ao Nang, Krabi, Thailand)

Krabi , Thailand

Refreshingly understated, contemporary and simple. Whether you want a leisurely family break or romantic escape, AVANI hotels and resorts provide the right space for relaxed and inspired comfort. Discerning service, relaxed dining and engaging recreation facilities for all guests are a given.

About this position

The Cluster Assistant Marketing & Communication Manager at AVANI Hotels & Resorts is responsible for managing the online presence of the property, enhancing brand standards, and executing various marketing initiatives to drive customer engagement and inquiries.

Responsibilities

• To proactively manage a strong online presence of the property based website on all major search engines.
• To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing.
• To protect the hotels brand standards in all online presence and to follow the hotel web policies.
• Ensure hotel images and descriptions are updated regularly and represent the brand accordingly.
• Manage all e-marketing databases.
• Explore all online marketing and affiliate opportunities for all hotel segments.
• Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
• Conduct website audits and research online market intelligence.
• Manage email marketing campaigns and direct promotional activity to customers online.
• Web links with associated events or activities occurring in the regions.
• To facilitate e-marketing and direct marketing initiatives through Social Media.
• Gather and analyse intelligence on markets' threats and opportunities.
• Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
• Effectively use the results of Guest Surveys and other guest questionnaires to improve product and service delivery.
• To optimize paid, owned and earned media.

Requirements

• Digital Marketing savvy.
• Good communication skills.
• Good English language skills.
• Comfortable working with photo-editing software.
• Familiarity with Google Analytics or other web analytics tools and metrics.
• Excellent knowledge of MS Office especially PowerPoint.
• Familiarity with social media and marketing analytics.
• Excellent communication and people skills.
• Creativity and commercial awareness.