Brand Marketing Executive/เจ้าหน้าที่บริหารแบรนด์

AURORA Design Public Company Limited (Bang Na)

Bangkok, Thailand

The revenue streams of Aurora's business can be categorized into four key sources: Modern Gold, Diamond Jewelry, Design Gold, and Thong Ma Ngern Pai which provides gold financing services. Additionally, the company generates income from various service offerings and membership fees, among other sources.

About this position

The Brand Marketing Executive is responsible for leading and developing marketing strategies, brand activation, and communication to drive brand growth and profitability.

Responsibilities

• Lead and develop marketing strategic plan, brand activation and brand communication in order to drive brand growth
• Leverage the understanding to identify key brand drivers and to develop brand strategy to profitably grow the brand
• Develop understanding of categories including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand road map, growth drivers, and brand plan
• Develop insightful brand activation and integrated marketing communications aligned with brand proposition and brand strategies
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Develop annual strategic brand plans to identify current positioning and opportunities for the brand’s long-term growth
• Lead channel activities and promotion to drive growth by brands by channel
• Continuously improve operation and services excellent, provided to customers at point of sales

Requirements

• Bachelor's degree in Engineering, Science, Marketing and other related fields
• 1-2 years working experience in marketing position, preferably in fashion and luxury industry (Welcome new graduates)
• Driven and possess leadership skills
• Strong organizational and analytical skills
• Innovative and demonstrate ability to generate new ideas
• Good communications and interpersonal skills
• Up-to-date with latest trends and market best practices