Product Marketing Manager

Atlas Copco (Thailand) (Chachoengsao, Thailand)

Chachoengsao, Thailand

Great ideas accelerate innovation. At Atlas Copco, we have been turning industrial ideas into business-critical benefits since 1873. By listening to our customers and knowing their needs, we deliver value and innovate with the future in mind. Atlas Copco is headquartered in Stockholm, Sweden, with customers in more than 180 countries. In 2022, Atlas Copco had revenues of approx. BSEK141 (13 BEUR) and about 49 000 employees at year-end.

About this position

We are looking for a Product Marketing Manager who will report to the Industrial Air Business Line manager, ensuring support for achieving company goals in marketing, training, competence development, coaching sales teams, and helping achieve unit sales volume, targeted revenues, market share development, and focus segment management.

Responsibilities

The Main Responsibilities Of The Required Position Are
• Implementation of the Industrial Air Division marketing strategy.
• Support our direct sales team & distributors in the markets with required sales tools and product knowledge.
• Initiate and follow up of the marketing plans and strategies to ensure achievement of overall divisional business objectives.
• Effective introduction of new products within the territory we cover.
• Support BLM for effective implementation of divisional business plans and giving feedback on product trends, competition, and market share developments.
• Support the sales team in their efforts to promote focus products like OIS, Oil Free, VSD, Quality Air and Gas generators.
• To ensure that the sales team is equipped with the right tools, brochures, C4C and other items needed to ensure their full mobility.
• Organize the launch of new products, campaigns, webinars, sales trainings, and customer days both physical & virtual.
• Work closely with the communication team both within the CC & Division to promote efforts on the digital marketing front to help generate digital leads & bring new prospects into our fold.
• Monitor, analyze competitors’ activities, and develop competitors’ databases with sufficient products and prices comparisons to identify market share evolution.

Requirements

To Success You Will Need
• Engineering university degree.
• Previous experience in sales and marketing of compressed air equipment.
• Knowledge of local market & customers in air compressor business is an advantage.
• Excellent business analysis, planning and organizing skills.
• Excellent command of English written and spoken. Knowledge of Thai is preferred though not essential.
• Strong interpersonal and communication skills.
• Good teamwork spirit, self motivated and energetic.
• Innovative spirit to generate new business ideas to grow business.
• Ability to analyze information, draw conclusions, propose actions, and identify market opportunities.