Senior English Copywriter
About this position
Responsibilities
• Drive the creative process for campaigns by crafting impactful big ideas, key messages, campaign names, and compelling narrative rationales.
• Create visually engaging and persuasive decks to present campaign concepts.
• Develop persuasive and tailored copy for various channels, including advertisements, social media posts, digital banners, print flyers, packaging, push notifications, and WhatsApp broadcasts, ensuring consistency and alignment with brand tone.
• Write engaging scripts for video advertisements, television commercials, and social media content, capturing attention and conveying brand messages effectively across all visual media platforms.
Requirements
• Bachelor's degree in marketing, communications, journalism, business or any relevant field.
• Excellent copywriting and editing skills (in English), with a keen eye for detail.
• Strong verbal communication skill to communicate ideas/opinions to ensure a seamless cross-functional collaboration across teams.
• Critical thinker with great problem solving skills.
• Min. 3-5 years experience of producing direct copy to customers from creative advertising agencies, lifestyle or e-commerce background.
• Have copywriting skills for ads, concept ideation for 360 campaign (ATL/BTL/DIgital), and script/storytelling development.
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. usp labels) for packaging design.
• Attention to the accuracy of highly detailed information.
• Up to date with current trend conversation.