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About this position

Formulate marketing strategies, design impactful campaigns, and lead brand communication efforts for Oncology Portfolios in Frontier Markets including Cambodia, Myanmar, Brunei, Maldives, Sri Lanka, and Bangladesh.

Responsibilities

• Lead the development of portfolio strategy, marketing plans, and central marketing activities for the entire Frontier Markets.
• Assess market and brand potential for RA filing; develop patient-brand funnels to gauge potential in each market.
• Oversee and track pre-launch and post-launch activities.
• Customize brand communications and detailing aids; provide product training to distributors.
• Develop business cases to support brand performance across Frontier Markets.
• Manage communications from AstraZeneca to distributors.
• Lead market research and market insight projects.

Requirements

• Bachelor’s degree in pharmacy or health science / MBA in relevant field.
• 6-8 years of pharmaceutical experience.
• Marketing and/or commercial experience, Experience in frontier / emerging markets is advantage.
• Experience developing a strategy, Insight/Market Research and digital marketing.
• Experience managing complex projects with the internal and the external stakeholders.
• Fluent in English and able to provide brand training in English.
• Able to travel across Asia.
• Able to work with the people in the different cultures.
• Based in Bangkok, we offer relocation support for individuals residing outside of Thailand.

Benefits