Head of Operations (Pharmaceutical Commercial role)
About this position
The Head of Operations is responsible for assisting the BUHs and the GM in identifying business opportunities, driving digital excellence and omnichannel engagement, supporting the development of annual brand operational plans, and ensuring alignment of cross-functional partners and resources to drive the commercial success of new product launches.
Responsibilities
• Commercial Strategy Development: Lead the creation and execution of commercial strategies for new products, including market access plans, pricing strategies, and market positioning.
• Market Analysis: Conduct comprehensive market research and competitive analysis to identify market opportunities, unmet needs, and potential barriers to product success.
• Launch Planning: Develop and oversee detailed launch plans that include market entry strategies, lifecycle management, and long-term growth plans for company products.
• End-to-End Launch Management: Oversee all phases of product launches, from initial market readiness assessments to post-launch performance evaluations. Direct and manage launch projects through IGNITE tool, ensuring they are delivered on time, within budget, and meet all predefined objectives.
• Customer Engagement: Identify and influence business/marketing objectives with scalable, innovative digital solutions across multiple brands/therapies (focus TAs). Establish & advocate omnichannel marketing across sales & marketing teams driving stronger implementation of Veeva and beyond.
• Digital Content Strategy: Understand strategic imperatives for each business unit - design & execute short to mid-term digital/omnichannel based projects to deliver results. Lead digital content strategy & improve utilization of Veeva/other digital platforms and processes.
• Capabilities Building and Compliance: Support marketing capability development in Digital knowledge & skills for expertise in orchestration of media, channel & tactics. Ensure that all digital activities comply with relevant pharmac
Requirements
• Proven experience in commercial operations within the pharmaceutical industry.
• Strong leadership skills with the ability to influence and drive change across cross-functional teams.
• Excellent analytical and strategic thinking skills.
• Proficiency in digital marketing and omnichannel engagement strategies.
• Strong project management skills with a focus on delivering results.
• Ability to work collaboratively in a fast-paced environment.