Growth Hacking Specialist

Asset World Corporation (Sathon)

Sathon

Bangkok, Thailand

Asset World Corporation is a member of TCC Group, one of Thailand’s most prominent conglomerates. The core focus of Asset World Corporation is on real estate development and investment involving a growing and diverse portfolio of hospitality, lifestyle destinations and commercial workspaces. A constantly growing leader in various aspects of the real estate industry, AWC continues to grow and expand with a diverse array of completed and in-the-works projects focused on high-potential areas with strategic advantages and solid foundations. This formula, encapsulated in the simple slogan, “Building a Better Future”, facilitates the promotion of projects that flourish with the country and improve the quality of life throughout Thailand

About this position

The Growth Hacking Specialist is responsible for creating and managing content across various platforms, planning and executing campaigns, managing social media and paid media, tracking performance, and coordinating with internal and external teams.

Responsibilities

• Create, schedule, and publish posts for Facebook, LINE, TikTok, and other platforms.
• Develop captions, artwork (AW), and content timelines for organic and paid media.
• Generate and manage tracking links (e.g., Bitly) to monitor campaign performance.
• Design and update cover photos, rich menu images, and app banners.
• Coordinate video editing using tools like Canva and CapCut for in-house promotions.
• Develop new promotional mechanics, including briefs for artwork and captions.
• Oversee revisions, approvals, and distribution of promotional materials for internal, in-store, or event use.
• Collaborate with partners and internal teams to launch and promote events or campaigns.
• Manage the content calendar and ensure timely execution of posts and advertisements.
• Optimize and monitor performance for existing and new Facebook and Google Ads campaigns.
• Create and maintain content plans for new channels, including TikTok.
• Analyze and summarize content performance through regular reports.
• Maintain a content activities log to track completed tasks and identify improvement areas.
• Work closely with internal teams, event organizers, and partners to align promotional efforts.
• Prepare artwork and captions for campaigns across multiple channels.
• Support video shooting projects.
• Identify opportunities for new content strategies and marketing channels.

Requirements

• Bachelor’s degree in Marketing or related fields.
• At least 3 years’ experience at management level working with platforms development with proven track record.
• Experience in running/leading IT project related to development products & service.
• Proficiency in Microsoft Office and able to quickly adapt to new technology and tools.
• Ability to quickly gain and understanding new digital marketing channels and platforms.
• Good command of English (both written and speaking).