Assistant Business Development Manager (Retail & Franchisee)

ASSA ABLOY (Thailand) (Suan Luang)

Bangkok, Thailand

The ASSA ABLOY Group is the global leader in access solutions. Every day, we help billions of people experience a more open world. ASSA ABLOY Opening Solutions leads the development within door openings and products for access solutions in homes, businesses and institutions. Our offering includes doors, door and window hardware, mechanical and smart locks, access control and service.

About this position

The job holder is responsible for leading E-Business sales performance in the direct channel for Thailand including development of Yale Smart shops and e-commerce flagship stores. This role is crucial in leading growth for the direct channel in the market.

Responsibilities

• Yale Direct channel responsible for Thailand market accountable to deliver monthly, quarterly and yearly program results for shop expansion and performance.
• Oversee and establish clear direction for generating pipeline of Franchisees (Store Operators) to manage and run Yale Smart Shops in the market.
• Develops marketing and sales approach for reaching, attracting and closing Franchisees to own and run a Yale Smart Shop. Able to engage local partners, organizations and networks to help in identifying, recruiting and closing Franchisee prospects.
• Leading scouting and qualifying of locations for placement of Yale Smart shops.
• Lead new retail store development and launch programs including managing store setup, training and launch logistics.
• Manage portfolio of stores regularly reviewing sales and key performance metrics. Work with franchisees and store managers to improve performance.
• Drive e-commerce sales in the Yale Smart shops (as all transactions take place on e-commerce platform) and help to optimize the offline to online customer experience.
• Know and own the market by conducting market analysis, VOC and competitive analysis to identify trends and growth opportunities for the business.
• Align and ensure that results are shared with ASEAN and APAC team and activities consistent with Yale brand and divisional approach.
• Create an operational rhythm to measure strategy execution and results against targets, and to keep initiatives on track.
• Support and ensure compliance with state regulations, ASSA ABLOY policies, procedures and the code of conduct.

Requirements

• Educated to degree level in a relevant field such as Sales or Marketing.
• +5 years of experience in sales and/or marketing focused on sales programs.
• Experience in setting up, managing or working in physical shops.
• Leadership ability with strong communication, negotiation and presentation skills.
• The successful candidate will be willing to travel as part of this role, primarily within the country.
• Experience with e-commerce, digital and smart products or related categories.
• Experience in recruiting franchisees, store managers and/or sales people.