Performance Marketing Lead

Aspire (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

Aspire is the all-in-one finance software for growing businesses. The company serves over 15,000 startups and SMBs in Southeast Asia, helping them save time and money with multi-currency accounts and cards, expense management, payable management, and receivable management solutions - all in one account. Headquartered in Singapore, Aspire has over 400 employees across four countries and is backed by global top tier VCs, including Sequoia, Lightspeed, and Y-Combinator.

About this position

As the Performance Marketing Lead at Aspire, you will play a pivotal role in taking full responsibility for Aspire’s performance marketing channels across all markets, focusing on strategic leadership and campaign execution.

Responsibilities

• Design, implement, and manage end-to-end performance marketing strategies and campaigns across various digital channels (Google Ads, Facebook, Instagram, LinkedIn, Xiaohongshu)
• Plan and execute paid search, social media, display advertising, and affiliate marketing campaigns
• Ensure all campaigns comply with legal requirements, platform policies, and industry standards.
• Optimize campaigns for key performance indicators, including CTR, conversion rate, CAC, and ROAS.
• Develop and manage budgets for campaigns, ensuring cost efficiency.
• Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other data platforms.

Requirements

• Proven experience in performance marketing and digital advertising.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with marketing automation tools and CRM systems.