Business Development Manager (Head of Postpaid) - Postpaid Services
About this position
Responsibilities
• Develop, plan and initiate marketing tools to drive the number of bill payment transactions and active users and manage the execution of services including bill payment and offline channel under TrueMoney payment license (eg. TrueMoney Kiosk, True Kiosk etc.)
• Proactively lead coordination with Marketing, Product, and Technology teams to ensure plan campaigns are executed properly and promptly
• Work closely with stakeholders from True Corporation to align objective, plans and incentives to facilitate True and Dtac customers to use TrueMoney wallet
• Deeply understand True customers into specific segments. Work with analytics team to find customer insights and provide relevant product offering and promotion.
• Identify gaps and improvement areas on our product offering, customer journey and work closely with our product and technology team to continuously improve customer experience
• Analyzed of data, campaign structures, and functionality to identify new or improved marketing campaign opportunities
• Have a knowledge of Lead Generation and Campaign Management. Plan, prepare, and provide data for execute directed marketing campaigns by using marketing campaign tools
• Working with Business Leader to ensure the marketing spend stays within budget
• Analyze previous and ongoing marketing campaigns and report results to the management team as well as make data-driven improvements on campaigns
Requirements
• Bachelor’s Degree or higher in Business, Marketing, or relevant fields.
• At least 3 – 5 year experience in a marketing, campaign management or marketing partnership role
• Experience working in a dynamic and fast-paced environment
• Experience in Telecom is a big plus
• Knowledge on loyalty and customer retention is a plus
• Understanding of various online marketing metrics and concepts ; CPC, CTR, Retention, etc.
• Experience and passion for financial technology