E-Commerce & Digital Marketing Manager

Aromatik International Indonesia

Aromatik International Indonesia (North Jakarta, Jakarta)

DKI Jakarta, Indonesia

Aromatik International is a leading distributor of international perfumes and cosmetics in Indonesia. For over 15 years, Aromatik International has brought in a profusion of fragrance to Indonesians. Aromatik International is synonymous with exemplary customer service, and we have carved a niche for ourselves in the industry due to this very reason. At Aromatik International, we are not just passionate about fragrance, we are committed to going the extra mile for serving our customers. Little wonder then, that our pool of loyal customers is growing by the day. Our customers expect the highest degree of professionalism and service from us, and we never disappoint them. As the leading distributor of beauty and fragrance products in Indonesia, we get priority when it comes to the latest products.

Click to find similar jobs in Indonesia:

Job function: Marketing

Industries: Pharmaceutical Healthcare and Medical

About this position

The E-Commerce & Digital Marketing Manager is responsible for developing and executing e-commerce strategies to enhance online sales and customer experience, while also leading digital marketing campaigns and ensuring customer retention.

Responsibilities

Key Responsibilities:
• Develop, manage, and execute the overall e-commerce strategy to grow online sales and enhance customer experience.
• Oversee day-to-day operations of the e-commerce platform, ensuring seamless functionality, product updates, and high performance.
• Optimize product listings, categorization, search functionality, and merchandising strategies.
• Collaborate with internal teams to manage inventory levels, pricing strategies, and promotional campaigns to maximize sales.
• Analyze e-commerce performance metrics (e.g., conversion rates, AOV, traffic, bounce rates) and implement strategies for improvement.
• Lead the planning and execution of digital marketing campaigns across multiple channels, including social media, email marketing, SEO, SEM, influencer partnerships, and paid advertising.
• Develop and implement strategies to increase online traffic, improve brand visibility, and enhance customer engagement.
• Manage digital ad campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and sales, ensuring ROI optimization.
• Collaborate with creative teams to develop compelling content that resonates with the target audience and aligns with brand aesthetics.
• Stay updated with the latest digital marketing trends, technologies, and best practices, especially within the beauty industry.
• Ensure a seamless, user-friendly, and aesthetically pleasing online shopping experience that reflects the brand’s identity.
• Implement personalization strategies such as targeted email campaigns, loyalty programs, and personalized product recommendations.
• Manage CRM systems to track customer behavior, engagement, and loyalty, using insights to improve customer retention.
• Respond to customer feedback and adjust strategies to enhance overall satisfaction and shopping experience.
• Analyze e-commerce and digital marketing performance data to identify trends, insights, and opportunities for growth.
• Generate regular reports on key metrics (e.g., sales, traffic, engagement, conversions), providing actionable insights for optimization.
• Utilize A/B testing and other data-driven methods to improve digital marketing effectiveness and e-commerce performance.
• Collaborate with cross-functional teams (e.g., product development, IT, logistics, and customer service) to ensure e-commerce and marketing objectives align with the brand’s overall business goals.
• Manage relationships with external partners, such as digital agencies, influencers, and third-party vendors.
• Lead and mentor a team of digital marketing and e-commerce specialists, providing guidance and development opportunities.

Requirements

Qualifications:
• Bachelor’s degree in Marketing, E-Commerce, Business, or related field.
• 4-6 years of experience in e-commerce and digital marketing, preferably within the beauty or retail industry.
• Proven track record of driving sales growth and improving digital marketing ROI.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento) and digital marketing.