Back to job search

Brand Manager

Aromatik International Indonesia
Aromatik International Indonesia (North Jakarta, Jakarta)
DKI Jakarta, Indonesia 🇮🇩
Aromatik International Indonesia
Aromatik International is a leading distributor of international perfumes and cosmetics in Indonesia. For over 15 years, Aromatik International has brought in a profusion of fragrance to Indonesians. Aromatik International is synonymous with exemplary customer service, and we have carved a niche for ourselves in the industry due to this very reason. At Aromatik International, we are not just passionate about fragrance, we are committed to going the extra mile for serving our customers. Little wonder then, that our pool of loyal customers is growing by the day. Our customers expect the highest degree of professionalism and service from us, and we never disappoint them. As the leading distributor of beauty and fragrance products in Indonesia, we get priority when it comes to the latest products.

About this position

The Brand Manager is responsible for developing and executing brand strategies, managing brand performance, and collaborating with sales and marketing teams to drive brand success.

Responsibilities

Brand Strategy and Planning:
• Develop and execute comprehensive brand strategies and marketing plans.
• Conduct market research to identify trends, customer insights, and competitive landscape.
• Define brand positioning, value propositions, and key messages.

Brand Management:
• Ensure consistent brand messaging across all marketing channels and materials.
• Oversee the development and execution of advertising, promotional campaigns, and digital marketing initiatives.
• Manage brand budgets and allocate resources effectively.

Sales and Marketing Collaboration:
• Work with sales teams to develop sales tools, presentations, and training materials.
• Support the creation of retail programs and promotions to drive sales in distribution channels.

Performance Analysis:
• Track and analyze brand performance metrics, including market share, sales growth, and customer feedback.
• Prepare regular reports and presentations for senior management on brand performance and strategic recommendations.

Stakeholder Management:
• Liaise with external partners, such as advertising agencies, PR firms, and influencers, to execute brand campaigns.
• Build and maintain relationships with key stakeholders within the company and industry.

Requirements

Qualifications:
• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: 5+ years of experience in brand management, preferably within the retail or consumer goods beauty industry.

Skills:
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to analyze data and derive actionable insights.
• Creative thinker with a strategic mindset.
• Proficiency in digital marketing tools and platforms.

Personal Attributes:
• Highly organized with strong project management skills.
• Ability to work collaboratively in a cross-functional team environment.
• Strong leadership and decision-making capabilities.
• Adaptable and able to thrive in a fast-paced, dynamic work environment.