Marketing Supervisor

Aroma Group (Thailand) (Mueang Pathum Thani, Pathum Thani)

Pathumthani, Thailand

Aroma Group was originally founded by the Wongwaree family to produce and distribute Sing Sam Dow, a traditional brand of Thai coffee. The business at Mongkolsawas shop grew around the important working principles of being enthusiastic, hard working and loyal, which in essence created a company that customers trusted and believed in. Eventually when roasted and ground coffee beans became more popular than traditional Thai Coffee, we grabbed the opportunity to adapt ourselves to the new coffee drinking trends rather than let the situation turn into a crisis. With great enthusiasm and readiness for change, we learnt about the culture of freshly roasted coffee and the requirements of customers to develop a popular taste of coffee that is nowadays so widespread. The beginning of Aroma’s roasted and ground coffee was therefore based on a special formula that combined talent with experience, whilst always maintaining our working principles throughout the company’s history. This has made our business grow steadily and stronger over the last 70 years, along with enhancing our reputation for producing good quality coffee in Thailand.

About this position

The Marketing Supervisor is responsible for developing and implementing a comprehensive multi-channel marketing plan for the company, managing traditional marketing campaigns, and overseeing content creation across various online platforms.

Responsibilities

•Developing and implementing comprehensive multi-channel marketing plan for the company.
•Managing traditional marketing campaigns (print, direct mail, customer communications) to deliver competitive ROI.
•Developing and overseeing content creation for Facebook, YouTube, LinkedIn, Twitter, blog and any other relevant online channels.
•Briefing stakeholders on marketing materials production (PR, Media, Advertising) and updating on progress.
•Supporting sales team with developing marketing materials.
•Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues.
•Reporting on marketing campaign performance, suggesting adjustments to improve profitability.
•Managing and improving lead generation campaigns, measuring and reporting results.
•Taking overall responsibility for brand management and corporate identity.

Requirements

•Minimum 4 years' experience in relevant sector or similar position.
•You’ll be happy to work on your own initiative and take full responsibility for aspects of a project.
•High-level creative thinking and design capabilities - while keeping an eye on budgets and business guidelines/policies.
•You’ll need excellent interpersonal skills and be comfortable working with a range of levels and teams.
•Proficiency in turning projects around with tight timeframes and deadlines.
•You’ll have excellent planning and organisation skills and be confident with budgeting and project management.
•Fluent in English both written and verbal.
•Working Day (Five or Six Days)