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Corporate International Marketing Director (Chinese Market)

Ananda Development Public Company Limited. (Khlong Toei, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in it becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. Ananda achieved this success through its branded products such as "IDEO"​, first launched in 2007 and "IDEO MOBI"​ first launched in the first quarter of 2012. Its stylish, modern and high quality, yet affordable products have led to Ananda becoming one of the best known property development brands in Bangkok.

About this position

The Corporate International Marketing Director for the Chinese Market will be responsible for developing and implementing marketing plans, conducting market research, managing budgets, analyzing campaign effectiveness, and leading a team of marketing professionals. The role also involves staying updated on industry trends, connecting with network contacts, and developing innovative marketing strategies.

Responsibilities

• Develop and implement marketing plans for the company's properties and services in different international markets.
• Conduct market research and analysis to identify potential target markets and new opportunities for the company's growth.
• Coordinate with local agents and brokers in different countries to promote the company's properties and services.
• Develop and maintain relationships with key partners, stakeholders, and investors to promote the company's brand and expand its reach.
• Create and manage budgets for marketing campaigns and ensure that all expenses are within the approved limits.
• Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed to meet the company's objectives.
• Manage a team of marketing professionals and provide guidance and support to help them achieve their goals.
• Stay up to date with industry trends, best practices, and new technologies to ensure that the company remains competitive in the global market.
• Connect with own network contacts and generate new business for the company.
• Develop innovative marketing strategies that result in increased brand recognition and profitability.

Requirements

• Bachelor's degree or above in Marketing, Advertising, Communications or related field.
• 8 years of experience in Marketing and agency management in the Real Estate industry in Thailand.
• Ability to use Weibo.com, TikTok, Baidu and WeChat as marketing tools.
• Excellent English, Chinese(Mandarin) and Thai.
• Strong understanding of international branding of real estate.
• Resourceful, Adaptive, Analyzing Information, Reporting, Written & Communications skills.
• Able to travel oversea for business purpose.

Benefits

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Huneety A.I Salary Estimate
120,000 - 250,000 THB per month