Marketing Executive

Amorepacific (Thailand) Limited (Pathum Wan)

Bangkok, Thailand

Since its foundation in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world –including Sulwhasoo, LANEIGE, Mamonde, Etude, and Innisfree.

About this position

The Marketing Executive will be responsible for developing and executing marketing strategies and campaigns to promote the brand’s products and services across various channels.

Responsibilities

• Develop and execute marketing strategies and campaigns to promote the brand’s products and services across various channels
• Assist in the planning and coordination of product launches, including managing timelines, promotional materials, and cross-functional collaboration
• Manage brand collaborations with influencers, Key Opinion Leaders (KOLs), and media outlets to increase product visibility and brand awareness
• Create and manage content for online and offline marketing channels, including social media, email newsletters, and print media
• Assist in organizing events, promotions, and activations, including pop-up events, brand collaborations, and in-store activities
• Plan and coordinate retail events, store activations, and pop-up events to create engaging consumer experiences that drive foot traffic and sales
• Work with the graphic and digital teams to develop marketing materials, including advertisements and digital content
• Track and analyze the performance of marketing campaigns, providing reports and insights to optimize future initiatives
• Manage relationships with external partners, agencies, and vendors to ensure effective execution of marketing activities

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing, preferably within the beauty, cosmetics, or fashion industry.
• Strong knowledge of digital marketing channels, social media platforms, and influencer marketing.
• Excellent communication and presentation skills, with the ability to create engaging and on-brand content.
• Proficiency in using marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Strong project management and organizational skills, with attention to detail.
• Ability to work collaboratively in a fast-paced environment, handling multiple tasks and deadlines.
• Creative, proactive, and passionate about beauty and cosmetics.