Digital Marketing Executive / Content Creator Expert/Digital Marketing...

Amorepacific (Thailand) Limited

Amorepacific (Thailand) Limited (Pathum Wan)

Bangkok, Thailand

Since its foundation in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world –including Sulwhasoo, LANEIGE, Mamonde, Etude, and Innisfree.

Click to find similar jobs in Thailand:

Job function: Marketing

Industries: Healthcare and Medical Luxury FMCG and Catering

About this position

The Digital Marketing Executive / Content Creator Expert is responsible for developing creative content and managing digital marketing strategies across various platforms, particularly TikTok, to enhance brand visibility and engagement.

Responsibilities

• Develop creative contents and ideas and photo shooting for marketing communication plan by weekly, monthly, and yearly
• Develop conceptual video storyboard for various purpose video contents to post on TikTok
• Manage official brand account on social media platform especially TikTok
• Full spectrum digital ads management, including but not limited to, ad buy, conceptualizing content, implementing effective campaigns, analyzing data, and evaluating campaign performance based on the planned marketing calendar
• Play the key role in contents production such as lighting and decoration setting
• Monitor market trends, social trends, research consumer markets and competitors’ activities to identify opportunities and key challenges
• Manage KOL, influencer, agency for seeding and support content for brand
• Write a strong headline message for each content and posting captions
• Follow up with PR activities and create video storyboard for influencer video
• Track progress and analyze the impact of each campaign/marketing initiative to provide insightful recommendation and assess against target
• Measure, assess, implement and optimize digital performance Metrics
• Perform ad-hoc duties as assigned

Requirements

• Minimum 3 years’ experience in marketing for digital contents or well-renowned creative agency
• Hands on experience of contents design brief, video storyboard and copywriting,
• Hands on experience of TikTok and video production
• Good understanding of social channels; IG, FB, YT, TW etc.
• Result-oriented, Detail-oriented, willing to go the extra mile, and can-do attitude
• Good analytical, logical, and strategic thinking, complex problem solving, strong interpersonal skill and contents creativity
• Teamwork, good collaborative working style, honesty and trustworthy and multitasks
• Excellent verbal and written communication skills in Thai and English
• Beauty or Cosmetics experience is an advantage

Benefits

Huneety A.I Salary Estimate

20,000 - 46,000 THB per month