---

About this position

The candidate will be responsible for developing and implementing Laneige trade marketing strategies in Indonesia market to enhance brand visibility and drive sales growth. This includes collaborating with sales teams to execute promotional activities, analyzing market trends and competitor strategies, and creating impactful marketing materials for retail partners.

Responsibilities

• Assist in developing and executing trade marketing plans to drive brand visibility and sales with Marketing Manager.
• Developing strategies for New Launch and Regular campaigns with Marketing team, including promotional tactics, pricing strategies, and distribution channels. Coordinating with Retail, VM, and GD teams to ensure successful rollout.
• Monitoring sales performance and collecting qualitative feedback post-launch/campaign to assess the effectiveness of the product strategy. Using insights to improvements as needed.
• Working closely with retail partners to review sales performance, discussing strategies to optimize product placement, promotions, and in-store marketing efforts.
• Collaborate with Retail teams to implement promotional activities and in-store merchandising.
• Creating effective in-store displays and promotional materials that highlight product benefits and drive consumer engagement. Collaborating with retailers to optimize shelf placement and visibility.
• Managing, analyzing, and executing orders for each business partner based on each channel behavior and consumer segmentation.
• Preparing detailed reports on store performance, highlighting successful products, underperformers, and overall market share. Presenting these insights to internal teams and stakeholders.
• Monitoring inventory level based on SKU Class, monitor turnover days. Optimize channel demand to boost performance and avoid sales loss possibilities.
• Monitoring Discontinue and obsolete items. Creating depletion and action plan for any stock issues.
• Reviewing all promotional materials for accuracy, clarity, and brand consistency. Ensuring that messaging effectively communicates product benefits and aligns with brand voice.

Requirements

• Strong understanding of trade marketing concepts and strategies.
• Excellent analytical skills to assess market trends and sales data.
• Good presentation & negotiation skills.
• Attention to detail.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with marketing tools and platforms.
• Strong communication and interpersonal skills.
• Creative thinking with attention to detail.
• Ability to work collaboratively in a team environment.
• Strong sense of belonging and entrepreneurial mindset.
• Have excellent interpersonal and communication skills.
• Flexible and adaptive, positive attitude to learn.