Director of Marketing

Amari Bangkok (Bangkok City, Thailand)

Bangkok, Thailand

Brightening your stay. Everyday. We’re at the centre of it all, in the heart of the vibrant Pratunam neighbourhood in downtown Petchburi. Whether you are here for weekend shopping or on business, you’ll have quick and easy access to the best shopping centres, dining experiences, lifestyle malls and culturally rich hotspots right on our doorstep. Amari Bangkok offers a home-from-home warmth with beautiful touches to the décor that are uniquely Thai in inspiration. All rooms feature floor-to-ceiling windows that let in an abundance of natural daylight. But the piece de resistance is the view they afford of Bangkok’s bedazzling city splendour by night. Simply awe-inspiring. We can’t wait till you get here and experience it for yourself.

About this position

As head of Marketing for the property, the Director of Marketing will lead the development and execution of the hotel's marketing strategy, including brand management, digital marketing, advertising, public relations, social media, and promotions. They will work closely with the hotel's senior leadership team to create and implement effective marketing campaigns that drive revenue and increase brand awareness.

Responsibilities

• Develop, implement, and optimise a customer-centric, digital focused marketing and content strategy for the property
• Develop and execute marketing plans for the property that align with business objectives, target audiences, and budgets
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to deliver data-driven marketing strategies
• Track and measure the success of marketing efforts, and use data to make informed decisions about future marketing plans
• Collaborate with ONYX marketing team to develop integrated marketing campaigns that include social media, CRM for email marketing, digital advertising, and in-store promotions
• Work closely with the operations team to ensure that marketing efforts are aligned with the guest experience
• Develop relationships with external partners, such as media outlets and event planners, to secure local promotions and partnerships
• Act as brand custodian for all internal and external communication material
• Develop strong cross-functional partnership to execute strategic marketing initiatives
• Manage the production of marketing materials, including print collateral, digital assets, and videos by working
• Manage the property communications and coordination with ONYX Marketing team
• Support in the development of property level content related to Restaurant & Spa branches, writing, editing, and proofreading

Requirements

• Bachelor’s degree in marketing, communications, or related field
• Minimum 7 years of experience in a marketing function, with at least 3 years in a leadership role
• Excellent written and verbal communication skills
• Preferred Digital Marketing within hospitality industry background