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Digital Marketing Manager

Amari Bangkok
Amari Bangkok (Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Amari Bangkok
Brightening your stay. Everyday. We’re at the centre of it all, in the heart of the vibrant Pratunam neighbourhood in downtown Petchburi. Whether you are here for weekend shopping or on business, you’ll have quick and easy access to the best shopping centres, dining experiences, lifestyle malls and culturally rich hotspots right on our doorstep. Amari Bangkok offers a home-from-home warmth with beautiful touches to the décor that are uniquely Thai in inspiration. All rooms feature floor-to-ceiling windows that let in an abundance of natural daylight. But the piece de resistance is the view they afford of Bangkok’s bedazzling city splendour by night. Simply awe-inspiring. We can’t wait till you get here and experience it for yourself.

About this position

The Digital Marketing Manager is responsible for developing and executing a comprehensive digital marketing strategy to drive online revenue, enhance brand awareness, and optimize the hotel's online presence.

Responsibilities

Website & Brand.com Performance:
• Oversee the overall performance of the hotel website and brand.com, including web content, SEO optimization, and web conversion tool management.
• Conduct regular website audits and identify areas for improvement to enhance user experience and conversion rates.

Brand Campaign Implementation:
• Work closely with the marketing team to develop and execute integrated brand marketing campaigns across digital channels.
• Ensure brand consistency across all digital platforms, including website, social media, and email marketing.
• Measure the effectiveness of brand campaigns and adjust strategies based on data analysis.

Hotel Tactical Offer Management:
• Work collaboratively with revenue and distribution teams to develop and manage hotel tactical offers.
• Ensure effective promotion of tactical offers through digital marketing channels to drive bookings.
• Track the performance of tactical offers and provide data-driven insights for optimization.

Online Advertising:
• Develop and manage online advertising campaigns to drive room and C&E (Catering & Events) revenue.
• Utilize platforms like Google Ads and social media advertising to target specific audience segments.

Social Media Management:
• Lead the creation and management of engaging social media content across all primary platforms (Facebook, Instagram, TikTok, LinkedIn) and explore emerging platforms.
• Develop a social media content calendar that aligns with brand strategies and target audience interests.
• Analyze social media engagement metrics and adapt strategies to maximize audience reach and interaction.

Online Business Listings:
• Manage and optimize the hotel's online business listings on platforms like Google My Business (GMB), TripAdvisor, and other online maps.
• Ensure accurate and updated information across all listings to improve online visibility and customer experience.
• Develop strategies to generate positive online reviews and enhance the hotel's reputation.

OTA Advertising:
• Partner with online travel agencies (OTAs) to develop and manage advertising campaigns that drive bookings through their platforms.
• Track the performance of OTA campaigns and make strategic adjustments as needed.

Requirements

• Bachelor degree in Marketing, Mass Communication, Public Relations, Hospitality Management, Business Administration or related fields.
• Minimum 4 years' experience in digital marketing role in the hotel/travel/tourism industry, preferably in 4- or 5-star hotel.
• Excellent written and verbal communication skill in English and Thai.

Benefits

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Huneety A.I Salary Estimate
56,000 - 155,000 THB per month