Officer - Senior Ads Optimization Officer (Real Estate)
About this position
The Officer - Senior Ads Optimization Officer (Real Estate) is responsible for analyzing and optimizing marketing strategies through various online platforms to effectively reach target customers and improve the company's online presence.
Responsibilities
• Analyze marketing/business strategies using social networks and search engines and demonstrate proficiency in using social media.
• Develop and create target customer groups for each project, producing marketing campaigns across all channels using online media in line with company policies.
• Promote and raise awareness among target customers through various activities on social networks such as Facebook, Line, applications, search engines, websites, online media, and other relevant e-commerce platforms, effectively.
• Summarize and analyze competitors’ online marketing media to continuously improve the company’s online marketing strategies and keep them up to date.
• Summarize and analyze the company’s online marketing media to determine the most effective ones.
• Control the online marketing media budget efficiently by closely monitoring spending and stopping ineffective media campaigns.
• Coordinate with various advertising media to effectively reach target customers.
• Perform other duties as assigned.
Requirements
• Bachelor's degree in marketing, Business Administration, or other related fields.
• At least 2-4 years of experience in marketing or experience related to housing, condominiums, or residential properties.
• Experience in managing online advertising (e.g., Google, Facebook, TikTok, etc.) will be given special consideration.
• Knowledge and understanding of online advertising on Facebook/YouTube.
• Experience in SEO, SEM, and Graphic Design.
• Strong knowledge and understanding of online marketing planning.