Senior Product Marketing Manager (International Routes)
About this position
The Senior Product Marketing Manager (International Routes) will drive product and business planning, including marketing strategy, development, and optimization of marketing campaigns for Thai AirAsia X's Flight.
Responsibilities
• Drive the product and business planning including marketing strategy, development, and optimization of marketing campaigns with cross-functional for Thai AirAsia X's Flight.
• Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI, and demand plan.
• Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into the market.
• Work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure Flight strategy is aligned to AirAsia.com overall.
• Build on product messaging that sets new products apart to give them a unique selling point.
• Coordinate with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand enhancement to create the best consumer experience by developing and monitoring funnel strategy including conversion.
• Engage with local/station for better understanding and insight.
Requirements
• Master’s degree or Bachelor’s Degree in Marketing, Business Administration, or other related fields.
• At least 7 years of experience in marketing, preferably FMCG or e-commerce.
• Have past experiences in digital marketing: digital campaigns, social media, online media, etc.
• Innovative, internet savvy, logical thinking with valid rational.
• Good relationship building and teamwork.
• High leadership skills and be able to lead a team.