Senior Executive, Marketing (Non-Flight Products)

AirAsia (Don Mueang)

Bangkok, Thailand

Thai AirAsia is among Asia's fastest growing airlines. We are zooming into our 14 years of operations with 3,700 efficient staffs ready to give excellent service. To date, more than 12 million guests have flown with us. We have the most extensive route network and the most number of flights in Asia. Our organization continues to move forward. Our fleets are expanding with the continuous arrival of brand new Airbus A320-200 aircraft with the vision of being the leading sustainable travel technology company in Asia providing more than just affordable flights. Besides, we have the mission to provide the highest quality product, embracing technology to reduce cost, enhance service, to care for all our stakeholders, from Allstars, guests, business partners, and investors to communities and governments, to create jobs across the region.

About this position

The Senior Executive, Marketing (Non-Flight Products) is responsible for the overall go-to-market strategy, development, execution, and optimization of marketing campaigns for ancillary products, ensuring alignment with AirAsia's overall strategy.

Responsibilities

• Responsible for the overall go-to-market strategy, development, execution and optimization marketing campaigns for ancillary products.
• Develop marketing calendar and channel/distribution strategy by having end to end accountability of commercial delivery into market and work closely with regional/local integrated marketing team, social media, digital marketing and creative team to ensure ancillary products strategy is aligned to overall AirAsia.com Strategy.
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
• Work closely internally with the relevant team to establish channel strategy (external party).
• Using creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand enhances the consumer purchase experience by developing and monitoring funnel strategy and conversion.
• Constantly engage with the Product team to enhance the user experience.

Requirements

• Bachelor Degree in Marketing, Finance, Business Administration or any related field.
• Experiences in Marketing, Marketing Campaigns, Marketing Strategy for 3 years onwards.
• Understanding marketing trends and having passionate in airline business.
• Creating graphic design or artwork with creativity ideas according to Customer Intelligence (CI) of the company.
• Excellent at English and interpersonal skills.
• Creativity, working as a team and under pressure with limited time.