Product Marketing Manager (Domestic Routes)

AirAsia (Don Mueang)

Bangkok, Thailand

Thai AirAsia is among Asia's fastest growing airlines. We are zooming into our 14 years of operations with 3,700 efficient staffs ready to give excellent service. To date, more than 12 million guests have flown with us. We have the most extensive route network and the most number of flights in Asia. Our organization continues to move forward. Our fleets are expanding with the continuous arrival of brand new Airbus A320-200 aircraft with the vision of being the leading sustainable travel technology company in Asia providing more than just affordable flights. Besides, we have the mission to provide the highest quality product, embracing technology to reduce cost, enhance service, to care for all our stakeholders, from Allstars, guests, business partners, and investors to communities and governments, to create jobs across the region.

About this position

The Product Marketing Manager (Domestic Routes) is responsible for driving product and business planning, including marketing strategy, development, and optimization of marketing campaigns for Flight. This role involves analyzing market trends, developing marketing calendars, and ensuring alignment with overall AirAsia.com strategies.

Responsibilities

• Drive the product and business-planning including marketing strategy, development, and optimization of the marketing campaign with cross-functional for Flight.
• Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI, and demand plan.
• Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into the market and work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure Flight strategy is aligned to overall AirAsia.com.
• Build on product messaging that sets new products apart from others in the market, giving them a unique selling point.
• Work closely internally with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand.
• Enhance to create the best consumer experience by developing and monitoring funnel strategy including conversion.
• Constantly engage with local/station for better understanding and insight.

Requirements

• Master or Bachelor's Degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in marketing, preferably FMCG or e-commerce.
• Have past experiences in digital marketing: digital campaigns, branding, social media, online media, etc.
• Experience in managerial team is preferable.
• Innovative, internet savvy, logical thinking with valid rational.
• Good relationship building and teamwork.
• High leadership skills and be able to lead a team.